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We all want to know about the next big thing to stay ahead in our games. Similarly, every marketer would go to the coming year if time travel were an option to learn what the future of digital marketing holds. A new digital marketing trend will emerge before you realise it as they are always changing. So, let us go forward to explore the most important developments i.e. top trends in digital marketing in 2023.
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Here are the top emerging digital marketing trends of 2023:
Augmented Reality (AR) and Virtual Reality (VR)
People get confused with these two closely related terms. However, as their popularity is growing day by day, especially in the digital marketing industry, it is important to understand both terms distinctly.
When we talk about AR, in simple words, you can relate it with an app on your smart device that helps you to visualize how you would look in a certain piece of clothing, or how would some artefact or furniture look in your house before making an actual purchase. In this, an image or a feature overlays on the real physical world surrounding enhancing user experience.
On the other hand, VR gives us a 3D simulated experience by wearing a device that uses computer technology. We could feel as if we are walking on the beach, listening to the sea breeze, watching the sunset and other related sensations seeming real just with the help of this advancement without actually visiting the place.
Metaverse
It has been told by representatives of Meta or Facebook that the concept is still 5-10 years away. However, we have heard of this word in recent years and seen it as part of video games, but what does it mean? According to many experts, it is a 3D version of the Internet and computing in general. Explaining how the Internet of the future will function. It can be seen as a digital world that exists side by side with the real world.
It will be providing a digital platform with the help of VR where you and other users can connect globally through avatars (your 3D virtual characters) and have digital ownership too (own or pay for any place or object). Modern digital marketers are establishing a completely new category of digital marketing using this technology. Thus, making it one of the top trends in digital marketing. A better digital environment will be offered, allowing users to go between work, leisure, shopping, socialising, and creative pursuits without difficulty.
Visual Search
We have heard and used the voice search feature. However, a new way of searching has entered the digital world. Visual search has been around for many years but is gaining popularity now. Pinterest Lens and Google Lens are well-known examples. It enables the users to search for any desired item with the help of its image or that of a similar-looking product which can be uploaded or scanned using an app or a website instead of traditional typing the keywords. It gives quick results leading to a better user experience. You can also find information about where you can get the products from. You can get more information from this tool than you think, it is an excellent blend of technology (Artificial Intelligence being the lead) and data.
User-generated content (UGC)
As the name suggests it refers to the content created by any customer, follower or user other than the brand or business itself about its goods and services shared globally. It could be in the form of social media posts, photos, mentions, videos, and reviews which works like word of mouth. As consumers now rely more on recommendations from others, such content appeals to the minds of new customers. It will be creating better engagement and lead to high conversion rates, high retention, and building trust. It provides a more accurate representation of what a business can offer. As customers are an important pillar of a business. This makes UGC trending in Digital Marketing
Short-form video content
These are gaining popularity and are being used by influencers, marketers, brands and other individuals as a part of their social media strategy. There is no specific time limit, but in my opinion, any video under 2-3 minutes comes under this category. The attention span of every other person is changing and becoming shorter. People want more crisp, authentic and entertaining content that grabs users’ attention within the first few seconds. It all started with TikTok. However, now it is becoming popular on other social media platforms as well like Instagram, YouTube, and Facebook. Businesses need to include this in their marketing strategy for better engagement, and lead generation.
We wish you the best in your future endeavours.
Now, we have briefly introduced emerging trends to you in simple words. We hope it helped you in basic understanding but it does not end there. There are more exciting developments with each passing day in the field of technology. More developments that are among the top trends in Digital Marketing include NFTs, Programmatic Advertising, Influencer Marketing, Voice Search, Personalization, AI-based Marketing and much more. We hope you do not limit yourself and spread your wings. You should stay updated, and prepare your team to deal with changes. Incorporate favourable strategies as soon as you can to distinguish yourself from other businesses and achieve your desired goals.