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You must have come across the term Artificial Intelligence (AI) as it is trending the most globally. The majority of us are curious about AI and recent advancements related to the field. Nowadays, it is really challenging to locate a device without any AI features. Now, everything is moving towards a digitally advanced world. Let us look at the basics of AI. Here, we would discuss questions like what is it, what is its role in marketing and a few applications of Artificial Intelligence in marketing.
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What is Artificial Intelligence (AI)?
Artificial Intelligence (AI) is a broad field of computer science. It is about making intelligent computers or machines that can carry out tasks that traditionally require human intelligence. Thus, it enables machines to mimic a human’s response. Also, mimic humans’ ability to perform a skill. This could range from answering a basic question to performing advanced-level activities.
Just a few years ago, people were doubtful about the concept and application of AI. Earlier, when people talked about it, the common image that came to mind was of a robot at work. On the contrary, artificial intelligence includes much more than that. AI has blended easily with our daily lives completely changing the scenario. It has a significant impact on our lives through the use of smart devices, driverless trains, smart vehicles, smart online applications etc.
What is the role of Artificial Intelligence in marketing?
When Artificial Intelligence was initially introduced, most firms hesitated to adopt it. However, now every brand uses it as a potential marketing tool. It is helping businesses to become more innovative, flexible and adaptive than ever. AI is used in every industry, and marketing and advertising are no exception. In order to save money and time, brands are using it as a form of marketing strategy. Thus, Artificial Intelligence use in business and marketing plans is increasing at a high rate. It alters how a business interacts with its customers. Also, makes it more user-friendly and improves the consumer experience. It is more accurate and results in fewer mistakes, which boosts work productivity.
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Applications of Artificial Intelligence in Marketing
Social Media Advertising
To begin with, it is a sub-part of Social Media Marketing where we can see how Artificial Intelligence is effectively implemented. Platforms like Facebook, Instagram, Netflix, YouTube, and E-commerce platforms use this technology. Especially, to collect and analyse users’ data in order to personalize the suggestions and ads improving their engagement. There are several AI software creating ads for your social media platforms, pay-per-click campaigns based on ad account data and more.
Chatbots
These are the products of AI assisting online businesses in providing 24/7 customer service. These are built to serve customers’ needs. As they are improved over the course of time, they can now answer basic questions in real-time giving human-like replies. Some important questions along with their replies are predefined. These help to minimize workload which earlier seemed too difficult to manage. Due to instant replies, the user experience becomes a lot better. Their problems are fixed quickly leading to trust building. As a result, better relationships developed between businesses and customers.
Predictive Analysis
It is one of the most important applications of AI. It predicts the sales of the business and the behaviour of users well in advance. This would enable businesses to adjust marketing strategies accordingly for future growth and achievement of desired goals.
Web Searching
AI has completely changed the way users searched on online platforms earlier. Businesses need to understand how these changes would affect the way they created and optimize content. The two major changes introduced were Voice Search and Visual Search replacing traditional typing-based searching. Here, Voice Search deals with the identification of voice command with a single click. On the other hand, Visual Search deals with uploading images or screenshots on some applications. These are adopted worldwide by various social media platforms and other services provider. This lead to increase user engagement by making the task of searching easy for them.
Content Creation
AI is making it easy for marketers to write content, create videos and images based on a few given instructions, and schedule posts in advance. It helps in saving a lot of time and examining them at the same time. AI tools help you in making targeted and appealing campaigns to boost your business growth. There are tools that provide posts complete with captions, hashtags and creatives suitable for your profile to attract users. Digital Marketers should not avoid using these tools. Instead, they should befriend them. They should learn more about the latest tools to make their tasks easy. This will free their mind allowing them to focus on other tasks in order to increase their efficiency.
Make AI a part of your Business and evolve with it.
When we talk about the future of Digital Marketing, Artificial Intelligence is definitely a huge part of it. Marketers are slowly adopting AI tools. Soon, everyone will be using AI tools for the majority of tasks without realization. In addition to reducing the time and effort required for the completion of tasks. It is a field that is continuously growing and there is a need to keep up with those advancements in order to stay in the race.